Jennifer Freese

UI/UX Designer

A UI/UX designer, life and building simulator enthusiast, and cat lover from Cincinnati, OH.

Drawn to projects focused on information architecture and organization. Enjoys planning and mapping out solutions that present information and aesthetics in user-centric designs. Enthusiastic about working with clients to find design solutions that enhance their customers' experience and encompasses the business' needs.

Vector art woman at computer with cat

Case Studies

Fernside mockup

Fernside (PM)

Problem: There is a lack of thoughtful information architecture which makes the website difficult for users to locate important information regarding offered programs

Solution: Reorganize the information in a more intuitive fashion to better serve Fernside’s mission


Impact: Higher success of users finding the information they sought regarding programs and enrollment options

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Happy Hive mockup

Happy Hive

Problem: Coordination of household tasks between family members to maintain order and balance within the home can be a struggle, resulting in overwhelmed parents

Solution: Create an intuitive app that kids and parents actually want to use, that facilitates clear communication of expectations regarding household tasks

Impact: Users have a platform which addresses logistical challenges of household management but also strengthens the family unit by encouraging collaboration and mutual support

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U.S. Treasury mockup

U.S. Department of Treasury

Problem: Efficiently finding information within the U.S. Treasury website is confusing and overwhelming to users

Solution: Redesign the page to make the flow more intuitive by organizing the information in an easier-to-use format


Impact: Users were more successful in finding desired information and felt less overwhelmed by the information presented

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My Talents

My Approach

  • In user research, I utilize open questions
    (e.g. “How might you...?” “How does this page make you feel?”)
  • I compile the information I gather from user research into affinity diagrams and empathy maps in order to empathize with the user and search for a proposed solution which works for them.

Pursuits that ignite my passion

  • Competitor Analysis
  • Website Heuristics & Analysis
  • Information Architecture
  • Organizational structuring
  • Prototyping
  • Front End Development

My creative
strengths

  • Card Sorting
  • Site Mapping
  • Web analytics and heuristics
  • Sketching and wireframes
  • Data synthesis and analysis

Tools I Know

Figma iconMiro iconTrello iconSlack iconDiscord iconZoom iconVS Code iconGitHub iconCodePen iconAdobe Illustrator icon